Thursday, January 31, 2008

WOW! Chips are Back, Under a New Name

Ever hear of Olestra? Remember when it first hit the markets and there was outrage about it?

On January 24, 1996, the FDA approved olestra for use in savory snacks such as chips, crackers, and tortilla chips.

People were getting sick left and right from eating the snacks with Olestra. While Procter and Gamble fought to have the warning label lighted, the WOW chips were doing their own advertising, causing abdominal cramping and loose stools. By 2002, the product was considered "dead" and the company "sold its Cincinnati olestra factory to Twin Rivers Technologies of Quincy, Massachusetts, though P&G retained the Olean brand name."

Why, you ask, do I care?

Yesterday, I spent the entire day cleaning my mother's condo to be put back on the real estate market. The realtor had announced there was an eager couple narrowing down which condo they would buy in the building next door, so quick like a bunny, I cleaned, washed, and tidied.

About six o'clock, I ran out to get a sandwich to eat, with floors still to mop, rugs to vacuum, no time to linger, I also had my blog to write.

There, in a Fernandina Beach supermarket, was the choice to have Pringles or... Pringles with 50% less calories.

Now, I ask you, which would you choose?

I love Pringles and they are so laden with fat and calories, I never have them anymore.

There was a small note on the top of the can "This product made with Olestra" in fancy script. It didn't sink in to me until later that is was Olestra.

I did not see a warning label and unfortunately, after I was done, I tossed the rest of the can. I'm trying to stage this place to look like no one lives here, it's just waiting for someone to buy it.

I had my sandwich, my chips, some milk, and a pickle spear at about 6:30pm. I was looking forward to finishing the cleaning so I could kick back, have a glass of wine, and write the blog for the day.

By 8pm, I was so miserable, the abdominal cramping was so bad I could not stand up straight. The diarrhea was quick to follow.

A quick disclaimer- I never get sick. My whole family can be barfing everywhere and I don't catch it, even though I'm cleaning it up. I can also eat pretty much anything. I do not have a delicate constitution. I'll eat anything once.

My first thought was the turkey- but I've had bad turkey before and I'll be honest- I always check it before I bite into it. Mayo? No, I had the mayo put on the side- I'm a Miracle Whip girl and I hate regular mayo. I just opened the milk and bought it the day before.

A pickle spear sure isn't going to send me over the edge.

Then I remembered. Fucking Olestra. I remembered all the reports, I remember thinking, I'm never going to eat that shit.

I'm tempted to climb down the garbage chute to take a picture of the innocuous label. If there was a warning sign on it, I didn't see it.

I will admit, half calorie Pringles pretty much clouded my judgment.

The good news is after that, Pringles are no longer on my longed for list. I can say, like tequila, I'm never going to want to consume them again, even with the calories.

Bad association.

But I want to rattle some cages out there- this product is back. It's nasty. If you see a snack that's singing to you with a promise of 50% less calories- run in the other direction.

And, unlike me, don't forget the old adage "too good to be true."

Or by a lot of toilet paper to go with it.

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